Folloze Brand Video from Jonathan Mayo-Buttry on Vimeo.

Project Overview:

For the company Folloze, renowned for creating Digital Experience Platforms in the world of B2B marketing, we embarked on an engaging explainer video animation project. Folloze entrusted us with the task of translating their complex concepts into a visually compelling narrative.

Key Collaborators:

Under the direction of Jonathan Mayo-Buttry, a seasoned professional in the field, the project brought together a talented team. Illustration boards were expertly crafted by the skilled hands of Ameesha Lee and Zachary Silverman, laying the visual foundation for the animated story.

Collaborative Animation Efforts:

Collaboration played a pivotal role in bringing this project to life. The animation duties were shared between myself and the director, Jonathan Mayo-Buttry. This collaborative approach ensured a fusion of creative ideas and expertise, contributing to the project’s overall success. While Jonathan and I shared responsibilities, I took on the primary role in crafting captivating character animations that breathed life into the storyline.

Character Animation Focus:

My focus within the project revolved predominantly around character animation. This involved meticulous attention to detail in animating characters to convey emotions, actions, and interactions in a way that resonated with the intended audience. From subtle facial expressions to dynamic movements, each frame was carefully crafted to enhance the storytelling aspect and bring forth the personality of the characters.

Enjoyable and Fulfilling Experience:

The project, from its inception to completion, proved to be an enjoyable journey. The combination of a compelling narrative, vibrant illustrations, and the dynamic energy infused into character animations made the process not only professionally fulfilling but also creatively satisfying. The collaborative spirit among the team members contributed to a positive and innovative working environment.

Conclusion:

In the realm of motion design, this explainer video animation project for Folloze stands as a testament to the power of collaboration and creativity. The harmonious integration of various elements, from illustrations to animations, resulted in a visually engaging and informative piece that effectively communicates Folloze’s key messages to its target audience.